In a Franchise business you can look forward to support in start- up, training, marketing, advertising, recruiting, management etc.
This is one of the key reasons for the success of the Franchising business model. Brand building is an expensive proposition. Established franchisers always offer a national as well as regional promotion and advertising support . This leads to huge economies of scale and makes the business viable for even small set ups.
With a franchise, you benefit from the work and experience of others who have already invested their resouress in creating a successful business statistics show that 90% start ups fail within 5 years while U.S. Department of Commerce confirms and this applies to India as well that over 90% of Franchised Businesses continue to operate even after 5 years.
A Franchiser offers a product or service that has been Successfully developed., tested, refined and marketed. With franchising you are buying into a business that is already operating.
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